Auping is expanding its brand positioning “Designed for Life” with a new campaign that revolves around the promise of ultimate sleeping comfort, where craftsmanship, innovation and design come together. The commercial, developed by N=5 and directed by Maria Bodil, depicts “the sleep of your dreams”: how it feels to sleep on an Auping bed and wake up rested.
Credits
Client: Auping (Dijana Husedinovic, Veronique de Bos, Annelies Oosterkamp)
Agency: N=5
Creation: Thijs Bontje, Carsten van Berkel
Strategy: Bastiaan Weers
Account: Tamara Saelman, Anouk Huizer
Agency producer: Anna Bosscher
Production company: Tebbernekkel
Director: Maria Bodil
Production: Emily Barendse
DOP: Noël Schoolderman
Music: Diederik Idenburg
Grading: Barry Clarke
Editor: Sam Groesbeek